Services
I offer a range of virtual consulting services and in-person workshops designed to help international schools strengthen their branding, digital presence, and enrollment strategies. Whether you need a comprehensive digital audit, ongoing strategic guidance, leadership mentoring, or hands-on training for your team, my tailored approach ensures impactful results.
From design thinking workshops to media training and crisis communications planning, my sessions equip school leaders and marketing teams with the tools to navigate today’s competitive landscape with confidence.
Virtual Services
Online Consulting & Advisory Services
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A comprehensive review of your school’s digital presence, including website performance, social media strategy, content effectiveness, and overall marketing alignment. Provides actionable insights to optimize engagement, visibility, and conversion.
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Ongoing advisory services to help schools refine their brand strategy, marketing plans, enrollment efforts, and communications approach. Tailored recommendations for digital marketing, content development, and audience engagement.
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One-on-one or group mentoring for school marketing leaders, admissions teams, and communications professionals. Sessions focus on best practices, leadership development, and innovative marketing techniques to improve effectiveness.
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Senior-level strategic marketing leadership on a part-time, flexible basis. Ideal for schools that need expert marketing oversight but don’t require a full-time CMO. Services include strategic planning, campaign execution, team leadership, and long-term brand growth.
Workshops
In-Person Training & Development
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A hands-on workshop teaching schools how to apply Design Thinking methodologies to solve marketing and enrollment challenges. Participants will engage in creative problem-solving, audience analysis, and rapid ideation techniques to improve storytelling and engagement.
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This session covers the fundamentals of building a cohesive, multi-channel marketing strategy for international schools. Topics include brand positioning, digital engagement, content marketing, and community outreach.
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A tailored session for Heads of School, Principals, and Leadership Teams, equipping them with the skills to handle media interactions, public speaking engagements, and crisis communications. Practical exercises include mock interviews, messaging refinement, and press engagement best practices.
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A deep dive into student recruitment strategies, including lead generation, digital advertising, CRM best practices, and family engagement techniques. Schools will learn how to attract the right students through targeted marketing and storytelling.
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A step-by-step crisis preparedness and response workshop, helping schools develop a clear crisis communication strategy. Topics include handling negative press, social media crisis response, and internal communication protocols.
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This session helps teachers, administrators, and staff become brand ambassadors for their school. Topics include how to communicate the school’s value proposition, engage with prospective families, and contribute to a strong internal and external brand presence.
Speaking & Moderation Opportunities
Need a keynote speaker, panel moderator, or event host? I deliver engaging, strategy-driven talks on topics like storytelling, digital transformation, and crisis communications, bringing a unique blend of design thinking and real-world experience.